Tuesday, 10 July 2007
Threadless in The New York Times


Threadless was the subject of the Times column Consumed, Mass Appeal, which discusses the workings of the Threadless tee-ocracy and its appeal:

"The casual viewer of Threadless.com cannot help being struck by the surprising degree of consistency — maybe even similarity — in the designs. “It’s a barometer of what’s going on in art and design right now,” Kalmikoff suggests. He likens it to a school of fish moving in a particular direction until a new leader suddenly emerges, everything shifts in that direction and somehow the crowd arrives at something close to an aesthetic."
Pedro at 15:28
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